What Are Your Other Priorities?
Is your business active on social media?
Yes? Good for you. You're growing your online audience, increasing your brand recognition and responding to your customers in real time. You're bringing more leads into the top of the sales funnel, positioning your company as a leader in your industry and growing your influence among key demographics. Best of all, you are having direct, two-way conversations with an engaged group of customers and prospects who have voluntarily decided to follow you... which has never been possible through any other medium.
What's that? Oh, your business isn't active on social media? You have a Facebook page but you haven't done anything with it in months because you've been focussing on other priorities... I understand.
Well, during those months your competitors have been able to add hundreds, even thousands of local followers to their audience. They have been able to reach these potential customers to tell them about special promotions in store. They have marketed new products directly to people who have expressed an interest in those goods through custom video, pictures and live chat. We now even have live video broadcasts happening on social media every day.
Can you remind me what those other priorities were that you've been working on?
The fact is everybody has customers in one form or another. B2B marketers often have even more reason to be active on social media because they also have investors, large groups of employees, regulators, suppliers and concerned communities they can engage with.
Some people may not understand social media or content marketing. Fair enough, you can get help with these things. You can hire someone external to help or better yet to train your team on how to handle this yourselves.
Can't afford it? I bet is costs less than you think. And besides, how many more customers can you afford going across the street instead of buying from you?
As the population continues to age, if you're not engaging your key customer demographics and other stakeholder groups, you can bet somebody else will, and where will that leave you? As young people grow up and start having more and more disposable income, you'll need to be on social media eventually to reach them... they don't listen to the radio, and they certainly don't read the newspaper. Just something to think about when planning your next marketing budget.
Yes? Good for you. You're growing your online audience, increasing your brand recognition and responding to your customers in real time. You're bringing more leads into the top of the sales funnel, positioning your company as a leader in your industry and growing your influence among key demographics. Best of all, you are having direct, two-way conversations with an engaged group of customers and prospects who have voluntarily decided to follow you... which has never been possible through any other medium.
What's that? Oh, your business isn't active on social media? You have a Facebook page but you haven't done anything with it in months because you've been focussing on other priorities... I understand.
Well, during those months your competitors have been able to add hundreds, even thousands of local followers to their audience. They have been able to reach these potential customers to tell them about special promotions in store. They have marketed new products directly to people who have expressed an interest in those goods through custom video, pictures and live chat. We now even have live video broadcasts happening on social media every day.
Can you remind me what those other priorities were that you've been working on?
The fact is everybody has customers in one form or another. B2B marketers often have even more reason to be active on social media because they also have investors, large groups of employees, regulators, suppliers and concerned communities they can engage with.
Some people may not understand social media or content marketing. Fair enough, you can get help with these things. You can hire someone external to help or better yet to train your team on how to handle this yourselves.
Can't afford it? I bet is costs less than you think. And besides, how many more customers can you afford going across the street instead of buying from you?
As the population continues to age, if you're not engaging your key customer demographics and other stakeholder groups, you can bet somebody else will, and where will that leave you? As young people grow up and start having more and more disposable income, you'll need to be on social media eventually to reach them... they don't listen to the radio, and they certainly don't read the newspaper. Just something to think about when planning your next marketing budget.