How Tech Companies can Navigate the Attention Economy
What is FTG Media? We are a boutique agency for small and mid-sized companies, and our clients’ success is at the core of everything we do. We work with startups, scale-ups, investors and institutions in the tech sector and help them accelerate their journey along the path to growth and maturity. We help make others successful!
How do we accelerate our clients’ success? We act as a connector between tech companies and all the other actors in the innovation ecosystem. Promoting our clients through positive and proactive media coverage. Telling your company’s story, in depth and on your terms. This kind of exposure paves the way for your partnership and business development teams to come along and accelerate their dealflow. In this way, our objectives are aligned, and your growth is our growth.
This alignment is essential as the world moves away from certain traditional commodities and becomes more of an “Attention Economy”. Many of the world’s largest corporations and richest people have built their fortunes by monetizing the attention of the masses. Newspapers, TV, YouTube… even your next-door neighbor’s podcast… they are all competing for attention. So are all of your competitors.
FTG helps its clients reframe the conversation around key issues in their vertical, promoting their point of view, and putting their solutions front and center in the public discourse. We help you obtain both the depth and volume of attention necessary in the market to facilitate your internal teams processing that notoriety into new partnerships, and help your business developers monetize it in the form of new sales growth.
Attention is the world’s most valuable commodity. That’s why so many of the world’s largest corporations are competing for it.
How do we accelerate our clients’ success? We act as a connector between tech companies and all the other actors in the innovation ecosystem. Promoting our clients through positive and proactive media coverage. Telling your company’s story, in depth and on your terms. This kind of exposure paves the way for your partnership and business development teams to come along and accelerate their dealflow. In this way, our objectives are aligned, and your growth is our growth.
This alignment is essential as the world moves away from certain traditional commodities and becomes more of an “Attention Economy”. Many of the world’s largest corporations and richest people have built their fortunes by monetizing the attention of the masses. Newspapers, TV, YouTube… even your next-door neighbor’s podcast… they are all competing for attention. So are all of your competitors.
FTG helps its clients reframe the conversation around key issues in their vertical, promoting their point of view, and putting their solutions front and center in the public discourse. We help you obtain both the depth and volume of attention necessary in the market to facilitate your internal teams processing that notoriety into new partnerships, and help your business developers monetize it in the form of new sales growth.
Attention is the world’s most valuable commodity. That’s why so many of the world’s largest corporations are competing for it.
Apple, Microsoft, Alphabet, Amazon and Meta, some of the most valuable corporations in the world, derive significant portions of their revenue from simply keeping people’s attention. What’s being done to ensure that the right people are paying attention to your brand?
FTG is here to help make sure your company is getting its rightful share of the market’s attention. Are investors paying attention to your business? Journalists? What about corporate partners in your key verticals?
Based on your goals, partners and company roadmap, we build a custom communications plan for your brand designed to engage your target audience and impress upon them the quality and value of what you’re producing. Working with us will lead to articles about your business appearing in key publications which are actually read by the people you’re trying to reach!
Get your brand onto the front page and keep it there! Reach out to us today and we'll initiate a discussion on how we can work together to create a buzz among customers and investors that should be working with your business.
FTG is here to help make sure your company is getting its rightful share of the market’s attention. Are investors paying attention to your business? Journalists? What about corporate partners in your key verticals?
Based on your goals, partners and company roadmap, we build a custom communications plan for your brand designed to engage your target audience and impress upon them the quality and value of what you’re producing. Working with us will lead to articles about your business appearing in key publications which are actually read by the people you’re trying to reach!
Get your brand onto the front page and keep it there! Reach out to us today and we'll initiate a discussion on how we can work together to create a buzz among customers and investors that should be working with your business.